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Previous projects, case studies & portfolio

A snapshot of some Digital Transformation, Digital Marketing, and E-commerce projects and the results.

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Swimming pool


Total traffic increase to the blog of +144% (YoY)


Organic blog traffic increased +504% (YoY)


An increase of +146% new users (YoY)


Increased engagement with visitors with pages per session +66% (YoY)

Integrated SEO and Content strategy

National online retailer of swimming pools

Online retail company were keen to improve their online experience and become an authority and become a source of truth for online users by helping them with their queries, providing tips and ideas.


Strong SEO and content strategy was implemented to enhance onsite user experience and improve visibility in search engines. 

CRO experimentation & E-commerce strategy

automotive repair company

The particular challenge was removing pain points and guiding the consumers during the checkout process to increase conversion rate.

Analytics data showed that consumers were confused on the checkout and were not sure of the next step.

Security seal were invisible and missing payment options causing a lack of trust for the user.

The experiment:

● Step process with incentive to continue to checkout.

● Added daily update security seal and payment options

Automotive repair


1.7% improvement on the Checkout Cart.


44 added transactions at $575 AOV.

Added revenue of $25,300 in one month within 1 single test.

ROI +406%

Stacking Up Tyres On Rack


Successful website migration Magento V2

Integration with fulfilment systems and POS systems as well as SalesForce Marketing Cloud for improved marketing automation

Conversion rate improved due to seamless UX

Improved search engine visibility from SEO activity

E-commerce strategy

National tyre company

Migration of websites to Magento V2 with applied   SEO, UX,  design, development and analytical expertise.  


The website was to be fully responsive, with seamless UX and ease of use was to be paramount, all more uniformly integrated to allow the client to measure and improve the customer experience over time.    


The site will be fully e-commerce enabled and able to accept online payments for buying and booking fittings for Tyres, Wheels or Batteries ensuring the online Tyre purchasing experience is optimised for access, speed and clarity 


Enterprise Self-Service Transformation

Life Insurance company

Digital transformation project developed from insights from the call center regarding customer's requests for self-service capability. 

The online portal was created with a single view of customers across multiple brands with single sign-on capability.


Life Insurance


-30% operational cost reduction from the call centre

Adoption rate or portal increase +70% MoM

Increase in NPS score

Successful implementation of identity management system across three insurance brands in one portal for single view of customer.



Site won the Best UX in Life Insurance award


Successful site migration to SiteCore 8, project delivery using Agile, a first for the organisation

Traffic increased by +80% increasing mobile engagement by 200%, community growth increased Facebook x10 - Twitter x6 - LinkedIn x2

Marketing Automation facilitation leading to smarter messaging and efficiency on advertising spend

Enterprise Digital Transformation 

Life Insurance company

The digital transformation project started with customer research and customer journey mapping which led to the redevelopment of the brand's website with personalisation and AI/Machine Learning based on personas. 

E-commerce strategy

International online apparel retailer

The client required a migration to Magento V2 for all websites in the group.

Experience needed to be Omni-channel and accommodate international users with a uniform user experience across all the websites.

Websites to be constructed with solid SEO to enhance search engine listings and organic results.


Ecommerce and retail apparel


Personalisation of content, promotions and catalog


Advanced merchandising (complete the look and rule based relations)


Mobile first approach


Multi-channel gift card implementation

SEO integration at build to allow for better crawlability and search engine results

Industrial Hire


Increase of search traffic by +70% 


Online Revenue increased by +92% YOY​


ROAS increased +30% to 2.8

Store visits measured doubled

Integrated SEO/SEM campaign

International Industrial Hire Company

An industrial hire company was keen to improve its online presence across Australia and through different channels within the online space. Aim was to grow online visibility through a combined SEO and SEM strategy. 

The client required restructure of existing campaigns from Category to a more detailed level.

Use of automation and machine learning for keyword identification, bid optimisation, and ad copy testing to better optimise performance and use the time for more valuable creative and strategic work

Marketing Automation Project

Professional Services Company

Assessment of business requirements leading to the tender process for a Marketing Automation platform.

Technical onboarding and upskilling of teams to enable the success of the project.

Full customer journey mapped to ensure opportunities for automation were realised moving to omnichannel maturity.


Marketing Automation


Reduction of operational cost in the business of -30%

Machine learning and insights helped inform Digital Marketing strategies and suppress advertising to allow for a $1.2m efficiency in Adspend

Successful onboarding of the Marketing Cloud platform 

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