Question 1

What is AI Marketing and why is it important in 2025?

Accepted Answer

AI marketing uses artificial intelligence technologies to automate, optimise and personalise marketing strategies. In 2025, AI is central to how customers find brands, how search engines index content, and how decisions are made across digital channels. From predictive analytics to generative content, AI is transforming marketing from reactive to proactive—and brands not leveraging it are at risk of being left behind.

Question 2

What does AI Optimisation (AIO) mean?

Accepted Answer

AI Optimisation ensures your website and content are discoverable, learnable, and usable by AI engines (not just search engines). It involves structuring your data, using schema markup, answering questions clearly, and creating content that AI can extract, summarise, and recommend.

Question 3

What’s the difference between SEO and AIO?

Accepted Answer

SEO (Search Engine Optimisation) helps your website rank in Google.  AIO (AI Optimisation) makes your brand accessible and understandable to AI assistants and models like ChatGPT, Bard, and Copilot. Both are critical—but AIO is the future of digital visibility.

Question 4

What is Generative Engine Optimisation (GEO)?

Accepted Answer

GEO ensures your brand is recommended by generative engines. Think of it as PR for AI. The more trustworthy, high-quality, and relevant your content is, the more likely AI will cite and promote your brand in zero-click answers.

Question 5

What is Answer Engine Optimisation (AEO)?

Accepted Answer

AEO ensures your content appears in Featured Snippets, People Also Ask, and other answer boxes. Structured data, direct answers, and strong semantic markup are key to this.

Question 6

What is Search Experience Optimisation (SXO)?

Accepted Answer

SXO is about what happens after the click. It focuses on optimising for user experience—ensuring visitors take action, convert, and engage. This includes page load speed, mobile responsiveness, conversion design, and clear CTAs.

Question 7

How do I know if my SEO strategy is AI-ready?

Accepted Answer

Ask yourself:  Does my content answer real questions clearly and concisely?  Do I use structured data (Schema.org) to help AI interpret my site?  Is my brand mentioned and linked on authoritative, trusted third-party sites?  Am I producing content across formats (text, video, imagery) optimised for AI discovery?  If you’re unsure, Oceania can run a full audit and roadmap for AI-readiness.

Question 8

Can AI improve our content strategy?

Accepted Answer

Absolutely. AI can help identify trending topics, optimise for keywords, personalise messaging, and even generate first drafts. Oceania uses a blended human/AI process to create fast, high-quality content.

Question 9

Will my website appear in ChatGPT or Bing AI results?

Accepted Answer

Only if it’s structured correctly. AI engines draw from trusted, structured, and contextually rich content. Schema markup, citations, and clear Q&A content help boost discoverability in AI-generated search results.

Question 10

What is structured data and why does it matter?

Accepted Answer

Structured data (Schema.org) provides metadata that helps search engines and AI models understand your content. It enables rich results like review stars, FAQs, and author bios. Oceania implements structured data on all client websites to improve AI readability.

Question 11

Which Schema types should I use?

Accepted Answer

We recommend:  Organisation for your business profile  Person for key team members  Service for your offerings  Article for blog content  FAQPage for pages like this  Review to build trust and credibility

Question 12

How does AI affect Google ranking?

Accepted Answer

Google’s algorithms increasingly use AI to interpret content quality, relevance, and user engagement. AI-generated summaries, contextual understanding, and ranking signals all play a role. This is why quality, structure, and intent-based content are more important than ever.

Question 13

What is a Fractional CMO?

Accepted Answer

A Fractional CMO is a part-time Chief Marketing Officer who provides high-level strategy, leadership, and marketing execution without the overhead of a full-time executive. They work flexibly with your business, offering the same calibre of expertise you'd expect from a senior in-house marketing leader.

Question 14

What does a Fractional CMO do differently from a marketing consultant or agency?

Accepted Answer

A Fractional CMO is embedded in your business. They don’t just advise—they lead. They align marketing with business goals, manage internal teams or external agencies, create and implement strategies, and are accountable for real results. At Oceania, we blend strategy and execution with deep AI knowledge and business acumen.

Question 15

What’s the difference between organic and paid marketing?

Accepted Answer

Organic marketing focuses on long-term growth via SEO, social media, and content.
Paid marketing uses advertising platforms (e.g., Meta Ads, Google Ads) for immediate visibility. At Oceania, we often recommend a blended approach.