Karen Lewis, the founder of Oceania Marketing Group, shares her insights into the launch of this dynamic digital marketing agency based in Brisbane.
With over two decades of experience, Karen's mission is to demystify marketing and digital strategies for small to medium businesses across Australia. Discover the story behind Oceania's creation and its commitment to providing trusted partnerships in marketing and communications.
Interviewer: Today, we have a distinguished guest with us, Karen Lewis, a marketing and digital expert with over 20 years of experience. Karen, thank you for joining us. Can you tell us about the motivation behind launching Oceania Marketing Group and your goal to demystify marketing and digital for small to medium Australian businesses?
Karen Lewis: Thank you for having me. Oceania Marketing Group was born out of my passion for making marketing and digital accessible to all, especially small to medium Australian businesses. Throughout my career working in agencies and running SEO campaigns long before Google took over Yahoo and MSN, I've witnessed the ever-evolving landscape of digital marketing. It can be overwhelming, and I wanted to be a guiding light for businesses looking to harness its power.
Interviewer: You've had an impressive career in marketing and digital. Could you share some insights from your journey working in agencies and running SEO campaigns during the early days of digital marketing?
Karen Lewis: Absolutely. Back in the early days, the digital marketing landscape was quite different. Google wasn't the dominant force it is today, and we had to adapt to various search engines like Yahoo and MSN. SEO, or Search Engine Optimisation, was a crucial aspect of our campaigns. We had to understand the algorithms of different search engines to ensure our clients' websites ranked well.
Working in agencies, I had the opportunity to work on diverse projects across sectors like Retail, Finance, Insurance, and Banking. It was during this time that I honed my skills in SEO, SEM, Social, CRO, Data/Analytics, and more. These experiences were invaluable and helped me understand the intricacies of digital marketing strategies
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Interviewer: How did your move to Australia influence your career and your decision to launch Oceania Marketing Group?
Karen Lewis: Moving to Australia in 2011 was a turning point in my career. I was drawn to the "fair go" attitude of Australia, where everyone has the opportunity to run their own business and succeed. This inclusive and entrepreneurial spirit resonated with me. I wanted to ensure I could help small businesses by offering them a trusted partner in all things marketing, digital marketing, and communications.
Australia's diverse business landscape allowed me to expand my expertise and work with clients from various industries. The move provided the perfect backdrop for launching Oceania Marketing Group, as I was inspired to bring my skills and experience to local businesses.
Interviewer: Can you tell us more about the services that Oceania Marketing Group offers to small to medium businesses in Brisbane and beyond?
Karen Lewis: Oceania Marketing Group is dedicated to providing a wide range of marketing and digital services to small and medium businesses, not only in Brisbane but across Australia. We offer comprehensive digital marketing solutions, from SEO and SEM to social media, content creation, and public relations. Our goal is to be a one-stop destination for businesses looking to establish a strong online presence.
We pride ourselves on our strategic approach, helping businesses to reach their target audiences effectively. Our team is well-versed in stakeholder management, and we focus on collaboration to achieve the best results. Whether it's B2B or B2C campaigns, our services cover everything from digital adoption and engagement to acquisition and retention strategies.
Interviewer: With your extensive experience, what is the key message you would like to convey to small and medium businesses looking to venture into digital marketing?
Karen Lewis: The key message I'd like to convey is that digital marketing, despite its complexities, is accessible to businesses of all sizes. With the right strategy and support, you can compete in the digital landscape. Oceania Marketing Group is here to be that trusted partner, demystifying marketing and digital to help businesses thrive. We understand the nuances of this ever-evolving field, and we're here to guide businesses towards success.
Interviewer: Thank you, Karen, for sharing your insights and the mission of Oceania Marketing Group. It's evident that your extensive experience and passion for helping businesses make a significant impact in the Australian business landscape. We wish you all the best in your endeavours.
Karen Lewis: Thank you for having me, and I look forward to helping more businesses realise their potential in the world of marketing and digital.