Top 10 Tips for Australian Ecommerce Businesses to Maximise Black Friday Cyber Monday (BFCM)

Maximising BFCM: A Guide for Ecommerce Businesses in Australia

Black Friday Cyber Monday (BFCM) is one of the biggest shopping events of the year, originally stemming from the United States. In Australia, this event has gained massive traction, offering a golden opportunity for ecommerce businesses to boost sales and reach new customers just before the festive season. BFCM typically spans from Black Friday (the last Friday of November) through to Cyber Monday, giving retailers a four-day window to push sales and attract holiday shoppers.

In this guide, we’ll outline 10 key tips for making the most of BFCM 2024 and ensuring your ecommerce business stands out in the competitive Australian market.

1. Start Planning Early with a Clear Strategy

Preparation is critical for BFCM success. Ideally, start planning your campaigns at least two months ahead. Look at previous years' results, pinpoint what worked well, and identify areas of improvement. Set realistic goals, plan offers, and determine which promotional channels will be the most effective for your target audience.

How to Measure: Use KPIs like sales revenue, click-through rates (CTR), and conversion rates. Tools such as Google Analytics and Facebook Ads Manager are great for tracking the performance of your campaigns.

2. Optimise Your Website for Higher Conversions

Your website must be fast, responsive, and ready to handle a surge in traffic. A slow-loading or poorly structured site can cause potential customers to abandon their carts. Focus on:

• Optimising images and scripts for faster load times.

• Creating clear calls to action (CTAs) on key product pages.

• Ensuring a simple checkout process with multiple payment options like Afterpay.
  

How to Measure: Monitor site speed using tools like Google PageSpeed Insights and track bounce rates and cart abandonment using Google Analytics.

3. Use Email Marketing for Personalised Promotions

Email marketing is one of the most effective tools to engage customers during BFCM. Use personalised email campaigns to offer early-bird discounts or sneak peeks of upcoming deals. Segment your list based on customer behaviour and send tailored offers to increase conversions.

How to Measure: Track open rates, click-through rates, and conversion rates using platforms like Klaviyo or Mailchimp.

4. Implement Retargeting Campaigns

Not all visitors to your site will make a purchase immediately. Retargeting ads on Google and Meta can help remind potential customers of products they viewed. This keeps your brand top of mind as they continue their shopping journey.

How to Measure: Track return on ad spend (ROAS) and cost per conversion from your retargeting ads.

5. Offer Exclusive BFCM Discounts and Bundles

Create exclusivity with limited-time offers, product bundles, or flash sales available only during BFCM. Highlight the urgency of these offers using countdown timers on product pages.

How to Measure: Track unit sales per promotion and average order value (AOV) to gauge the effectiveness of your deals.

6. Leverage Social Media Ads to Reach More Customers

Social media platforms like Meta (Facebook and Instagram) can drive substantial traffic to your website with well-targeted ads. Use carousel ads, video ads, and strong CTAs to highlight your best deals, and employ urgency-based messaging to prompt quick purchases.

How to Measure: Use Meta Ads Manager to monitor CTR, conversion rates, and cost per acquisition (CPA).

7. Partner with Influencers for Reviews and Recommendations

Influencers can help amplify your BFCM campaigns, especially when they promote your products with authentic reviews or exclusive BFCM offers. Look for influencers whose audience matches your target demographic.

How to Measure: Measure engagement rates and referral traffic to assess the impact of influencer partnerships on your sales.

8. Create Limited-Time Offers to Encourage Urgency

Use time-sensitive offers like flash sales or hourly discounts to prompt quick decision-making. Urgency is a great motivator, especially when combined with exclusive offers for email subscribers or loyalty members.

How to Measure: Monitor sales during flash sale periods and compare conversion rates with standard offers.

9. Provide Free Shipping and Easy Returns

Offering free shipping is highly desirable during BFCM and can significantly reduce cart abandonment rates. Pairing this with hassle-free returns further increases trust and conversion potential.

How to Measure: Track cart abandonment rates before and after introducing free shipping and compare these figures to other periods.

10. Keep Engaging with Post-BFCM Campaigns

Your relationship with customers doesn’t end after BFCM. Follow up with post-sale offers, loyalty programs, or promotions for upcoming events. Encouraging repeat purchases and fostering customer loyalty is key to long-term success.

How to Measure: Look at repeat purchase rates and customer lifetime value (CLTV) to gauge the effectiveness of your follow-up efforts.

How Oceania Marketing Group Can Help You Maximise Your BFCM Campaigns

At Oceania Marketing Group, we have the expertise and tools to help you make the most of your BFCM campaigns. As a trusted partner of Shopify, Google, and Meta, we can provide tailored marketing strategies to drive traffic, increase sales, and maximise your ROI during BFCM. From website optimisation to social media advertising, we have the know-how to craft a winning BFCM plan.

Why Choose Us?

• We deliver data-driven insights that ensure every campaign is informed by real-time analytics.

• Our personalised approach means we take the time to understand your brand, creating bespoke campaigns that reflect your voice.

• We understand the nuances of the Australian ecommerce market and focus on crafting strategies that resonate with local audiences.

  
  

Plus, we're currently offering a Buy One Get One Free promotion on ad management for new clients. Sign up for one month of digital ad management, and you’ll receive the second month free—valued at over $1,500. This is the perfect chance to test the waters during BFCM without the heavy costs.

Ready to Take Your BFCM to the Next Level?

Contact Oceania Marketing Group today for a free consultation and let us help you navigate the BFCM sales period to achieve outstanding results.