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Case Study: Brisbane Hairdresser - Meta Ads Lead Generation
A Brisbane-based hairdresser needed to fill their booking calendar with new clients.
On a budget of just $20 per day in Meta Ads spend, Oceania generated 46 qualified leads in 30 days at $14.13 per lead - a 3.5x return on ad spend that built a strong new client pipeline.
The Challenge
A Brisbane hairdresser was relying on repeat clients and word-of-mouth referrals for new bookings.
They wanted to test whether paid digital advertising could generate a consistent new client pipeline at a cost that made sense for their service price point. Budget was limited, $20 per day and they needed to see results quickly to justify continued investment.
The Approach
Oceania built a targeted Meta Ads campaign focused on women within a defined geographic radius of the salon, with interest and demographic targeting aligned to the salon's ideal client profile. Creative was built around genuine appointment availability and clear offers, with a simple lead capture form that reduced friction in the enquiry process.
Campaign optimisation focused on cost per lead - adjusting creative, targeting and bidding based on early performance data to bring the cost per lead down while maintaining lead quality.
The Results - 30 Days
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46 qualified leads generated
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$20 daily ad spend ($600 total)
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$14.13 cost per lead
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3.5x return on ad spend
This result demonstrates how a well-structured Meta Ads campaign can generate consistent new client enquiries for service businesses - even on a modest daily budget.
FAQs
Can Meta Ads work for small service businesses with a limited budget?
Yes. Meta Ads can be highly effective for local service businesses with budgets as low as $20-$30 per day when campaigns are properly structured. The key is tight geographic targeting, clear creative, and a simple lead capture process that minimises friction.
What made this Meta Ads campaign successful?
Three factors: precise geographic and demographic targeting that reached the right audience, creative that was clear and relevant to the target audience's actual needs, and a simple lead form that removed barriers to enquiry. Continuous optimisation based on real cost-per-lead data also brought the cost down over the 30-day period.
How do you measure lead quality for a service business?
Lead quality for a hairdresser is measured by conversion from enquiry to booking appointment. We track not just lead volume but the percentage of leads that convert to actual appointments - ensuring the campaign is generating genuine business value, not just form fills.
